HealthTech
Sunfish
Fertility support · Financing
HealthTech · US Market
Sunfish
IVF financing and fertility support platform. Raised $10M Series A. Featured in Bloomberg, TechCrunch, and Wall Street Journal.
View projectReddev capabilities
Explore services by discipline
Reddev designs and builds digital products, custom software and AI-enabled automation. From SaaS and CRM platforms to lead conversion systems, we turn operational needs into working software.
What We Build
Clients in US · UK · Canada · Romania · Uganda · South Africa
What Reddev builds
A product may start as a new idea, a bottleneck in an existing workflow or a need to connect the tools a team already uses.
Digital products
Build a web experience around your product, customers and day-to-day work.
Web developmentPlatforms
Design platforms, dashboards and internal tools around the way the business operates.
SaaS developmentConnected workflows
Bring lead management, integrations and repeatable workflows into a clearer system.
CRM systemsSelected projects
A few projects from Reddev's portfolio, across health technology, travel and restaurant software.
HealthTech
Sunfish
Fertility support · Financing
HealthTech · US Market
IVF financing and fertility support platform. Raised $10M Series A. Featured in Bloomberg, TechCrunch, and Wall Street Journal.
View projectTravel technology
OggoAir
Travel portal · Sabre GDS
Travel Tech · Multi-country
Enterprise travel portal built on Sabre GDS — the same infrastructure powering Expedia and American Airlines. Live across Canada, Uganda and South Africa.
View projectRestaurant SaaS
EatsDesk
Management · Ordering · Reporting
Restaurant Tech · SaaS
Restaurant management SaaS with built-in CMS, table management, online ordering and real-time reporting. Our own product — actively growing.
View project15+ real products. 8 industries. 6 years of shipping software that works.
HIPAA-aware platforms, patient portals, and healthcare financing systems.
Enterprise travel portals, GDS integrations, and booking systems at scale.
Restaurant management SaaS, online ordering, POS integrations, and marketing systems.
Hotel management systems, property management, and guest experience platforms.
Trading platforms, profit intelligence tools, and financial management systems.
Property listing platforms, CRMs, and lead generation systems for real estate.
Custom CRMs, ticketing systems, and call center management platforms.
500+ lead generation websites across 70+ US niches — HVAC, roofing, plumbing, chimney, pest control and more.

Start with how the work happens.
Then decide what the software should make easier.
A practical way to build
The useful work happens before and after the code: understanding the problem, shaping a system around it, then improving the product with clear feedback.
Start with the users, business goals, existing tools and the steps a system needs to support.
Map the experience and technical approach before implementation begins.
Develop the product, review it in context and improve it as the needs become clearer.
A focused solution for US home services
Reddev has built lead generation websites across US local-service niches. The Home Services Lead Conversion System focuses that experience on what happens after a lead arrives.
Explore the home-services systemLead conversion flow
A clear route for each inquiry
Lead
Inquiry captured
Instant response
First touch gets underway
Qualification
Request details gathered
Follow-up
Next action stays visible
Booking
Appointment next step
CRM
Activity tracked
AI and workflow automation can support the steps that fit your process.
Building high-performance web platforms, custom mobile applications, and AI-driven automation for modern businesses. We turn technical bottlenecks into scalable digital ecosystems.
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